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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~subject:"Arbeitsgruppe"
~subject:"Sport event"
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Search: subject_exact:"Sports marketing"
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Arbeitsgruppe
Sport event
Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sportveranstaltung
32
Brand management
29
Markenführung
29
Football
25
Fußball
25
Brand image
18
Markenimage
18
Deutschland
15
Germany
15
Sport policy
15
Sportpolitik
15
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Social Web
14
Social web
14
Team
14
USA
14
United States
14
Ball game
12
Ballsport
12
Organisation
11
Organization
11
Athletes
10
Emotion
10
Marketing management
10
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Undetermined
27
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Article
45
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Article in journal
37
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37
Aufsatz im Buch
8
Book section
8
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English
38
German
7
Author
All
Bühler, André W.
5
Nufer, Gerd
5
Adair, Daryl
2
Chang, Yonghwan
2
Doyle, Jason P.
2
Fairley, Sheranne
2
Filo, Kevin
2
Funk, Daniel C.
2
Heere, Bob
2
Inoue, Yuhei
2
Jang, Wonseok
2
Ko, Yong Jae
2
Morgan, Ashlee
2
Taylor, Tracy
2
Yoshida, Masayuki
2
Armstrong, Cole
1
Asada, Akira
1
Bachleda, Catherine
1
Bain, Amy
1
Baumgartner, Hans
1
Bernache-Assollant, Iouri
1
Biscaia, Rui
1
Blaszka, Matthew
1
Bodet, Guillaume
1
Bouchet, Patrick
1
Brandstetter, Elisabeth
1
Chen, Kuan-Ju
1
Chmait, Nader
1
Cho, Heetae
1
Coll, Santiago Forgas
1
Correia, Abel
1
Davies, Melissa
1
Desbordes, Michel
1
Dickson, Geoff
1
Digel, Helmut
1
Djaballah, Mathieu
1
Downward, Paul
1
Eagleman, Andrea N.
1
Eddy, Terry
1
Eime, Rochelle
1
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Published in...
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
58
European Sport management quarterly : ESMQ
44
International journal of sport management and marketing : IJSMM
40
International journal of sports marketing & sponsorship
39
Journal of sport management : the official journal of the North American Society of Sport Management
38
Journal of business research : JBR
16
Journal of sports economics
13
International journal of sport finance
12
Sport, Business and Management : an international journal ; SBM
10
European journal of marketing : EJM
6
The journal of business & industrial marketing
5
International journal of event and festival management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Strategies in sports marketing : technologies and emerging trends
4
An Elgar research collection
3
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of vacation marketing : an international journal
3
Routledge international handbooks
3
Sportmanagement : SPM
3
The service industries journal
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal for global business advancement : JGBA
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
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ECONIS (ZBW)
45
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1
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
2
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
5
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
Saved in:
6
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421840
Saved in:
7
Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader
;
Robertson, Sam
;
Westerbeek, Hans
;
Eime, …
- In:
Sport management review
23
(
2020
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
Saved in:
8
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
9
Understanding sport event volunteers' continuance intention : an environmental psychology approach
Cho, Heetae
;
Li, Chunxiao
;
Wu, Yandan
- In:
Sport management review
23
(
2020
)
4
,
pp. 615-625
Persistent link: https://www.econbiz.de/10012295949
Saved in:
10
Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
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