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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~subject:"Football"
~subject:"Germany"
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Football
Germany
Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sport event
32
Sportveranstaltung
32
Brand management
29
Markenführung
29
Fußball
25
Brand image
18
Markenimage
18
Deutschland
15
Sport policy
15
Sportpolitik
15
Arbeitsgruppe
14
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Social Web
14
Social web
14
Team
14
USA
14
United States
14
Ball game
12
Ballsport
12
Organisation
11
Organization
11
Athletes
10
Emotion
10
Marketing management
10
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German
14
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Bühler, André W.
4
Nufer, Gerd
4
Heere, Bob
2
Ströbel, Tim
2
Woratschek, Herbert
2
Armstrong, Cole
1
Bachleda, Catherine
1
Biscaia, Rui
1
Blaszka, Matthew
1
Bouzdine-Chameeva, Tatiana
1
Burmann, Christoph
1
Chanavat, Nicolas
1
Chen, Kuan-Ju
1
Chmait, Nader
1
Coll, Santiago Forgas
1
Correia, Abel
1
Davies, Melissa
1
Desbordes, Michel
1
Djaballah, Mathieu
1
Downward, Paul
1
Durchholz, Christian
1
Eddy, Terry
1
Eime, Rochelle
1
Elouazzani, Zineb
1
Fairley, Sheranne
1
Fakhar, Ahlam
1
Ferrand, Alain
1
Fullerton, Jami A.
1
Grohs, Reinhard
1
Hartmann-Rüppel, Marco
1
Hautbois, Christopher
1
Hino, Yuta
1
Hoeber, Larena
1
Hohenberger, Christoph
1
Holtzhausen, Derina
1
Icekson, Tamar
1
Jang, Wonseok
1
Karg, Adam J.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
Journal of sport management : the official journal of the North American Society of Sport Management
35
International journal of sport management and marketing : IJSMM
33
European Sport management quarterly : ESMQ
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
International journal of sports marketing & sponsorship
27
Journal of sports economics
14
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
Journal of business research : JBR
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Journal of strategic marketing
7
SpringerLink / Bücher
7
The journal of brand management : an international journal
6
Zur Ökonomik der Rechte bei Sportveranstaltungen
6
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Sportmanagement : SPM
4
Die Ökonomie des Sports in den Medien
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
European journal of international management : EJIM
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Services marketing quarterly
3
Strategies in sports marketing : technologies and emerging trends
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
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ECONIS (ZBW)
38
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1
Watching sports on Twitch? : a study of factors influencing continuance intentions to watch Thursday Night Football co-streaming
Qian, Tyreal Yizhou
- In:
Sport management review
25
(
2022
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013426165
Saved in:
2
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
3
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
Saved in:
4
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
5
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
6
Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader
;
Robertson, Sam
;
Westerbeek, Hans
;
Eime, …
- In:
Sport management review
23
(
2020
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
Saved in:
7
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
8
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
9
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
10
Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
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