Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Year of publication: |
2020
|
---|---|
Authors: | Reifurth, Katherine R. N. ; Wear, Henry T. ; Heere, Bob |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 3, p. 428-442
|
Subject: | Brand awareness | Brand imagery | Branding | Child fans | Drawings | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kinder | Children | Sportmarketing | Sports marketing | Markenartikel | Brand | Profisport | Professional sports | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Fußball | Football |
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