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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Cause-Related Marketing"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Cause-Related Marketing
Marketingmanagement
Sportmarketing
9
Sports marketing
9
Sport
6
Professional sports
5
Profisport
5
Sports
5
Consumer behaviour
4
Konsumentenverhalten
4
Football
3
Fußball
3
Sponsoring
3
Sponsorship
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Sport event
3
Sportveranstaltung
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Marketing management
2
Purchase intention
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Social Web
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Social web
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Sport organization
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Sportorganisation
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Afrika
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Arts
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Asia
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Asien
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Attitude toward sponsors
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Australia
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Cause-related marketing
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Ahn, Sungsook
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Annamalai, Balamurugan
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Chang, Dae Ryun
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Kim, Sanghoon
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Lee, Chungyeol
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Park, Sangchul
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Pathak, Atul Arun
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Varshney, Sanjeev
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
23
International journal of sport management and marketing : IJSMM
20
International journal of sports marketing & sponsorship
19
European Sport management quarterly : ESMQ
18
Sport management review
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of business research : JBR
10
Journal of strategic marketing
6
Sport, Business and Management : an international journal ; SBM
5
Sport marketing in a global environment : strategic perspectives
4
Asia Pacific journal of marketing and logistics
3
Customer-centric marketing strategies : tools for building organizational performance
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Business horizons
1
Consumer behavior review : CBR
1
Department of Economics working paper
1
Developing digital marketing : relationship perspectives
1
Digital business
1
E-marketing in developed and developing countries : emerging practices
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Future Business Journal
1
Global business and finance review
1
Global journal of business research : GJBR
1
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
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