Sports marketing in Asia
Year of publication: |
2011
|
---|---|
Authors: | Chang, Dae Ryun ; Lee, Chungyeol |
Published in: |
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing. - Berlin : Schmidt, Erich, ISBN 3-503-12912-X. - 2011, p. 537-563
|
Subject: | Profisport | Professional sports | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Asien | Asia |
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