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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Sport"
~type:"article"
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Sport
Sportmarketing
32
Sports marketing
32
Deutschland
14
Germany
14
Sponsoring
9
Sponsorship
9
Sport event
9
Sportveranstaltung
9
Brand management
8
Markenführung
8
Marketing management
7
Marketingmanagement
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Sport organization
5
Sportorganisation
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Professional sports
4
Profisport
4
Sports
4
Brand image
3
Guerilla marketing
3
Guerilla-Marketing
3
Markenimage
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Brand equity
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Markenwert
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Social web
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Advertising media
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German
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Bühler, André W.
1
Knott, Brendon
1
Lyberger, Mark R.
1
Nufer, Gerd
1
Shank, Matthew D.
1
Stavros, Constantino
1
Stewart, Mark F.
1
Swart, Kamilla
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
71
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
60
European Sport management quarterly : ESMQ
59
International journal of sport management and marketing : IJSMM
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Marketing intelligence & planning
5
Journal of service management
4
Journal of strategic marketing
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
European journal of international management : EJIM
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Management decision : MD
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
The marketing review
3
The service industries journal
3
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
DBS business review : an international academic collaboration
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of government and economics : EJGE
2
European research studies
2
IMA journal of management mathematics
2
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ECONIS (ZBW)
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1
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
2
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 511-536)
.
2011
Persistent link: https://www.econbiz.de/10008738184
Saved in:
3
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
4
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
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