Sports marketing in America
Year of publication: |
2011
|
---|---|
Authors: | Shank, Matthew D. ; Lyberger, Mark R. |
Published in: |
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing. - Berlin : Schmidt, Erich, ISBN 3-503-12912-X. - 2011, p. 485-510
|
Subject: | Sport | Sports | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sportökonomik | Sports economics | USA | United States |
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