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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Sportorganisation"
~type:"article"
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Sportmarketing
26
Sports marketing
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Sport
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Sports
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Sportveranstaltung
9
Deutschland
7
Germany
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Marketing management
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Marketingmanagement
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Professional sports
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Profisport
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Sponsoring
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Sponsorship
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Sportpolitik
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College football
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Social web
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German
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Nufer, Gerd
3
Bühler, André W.
2
Reiche, Elena
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Schilhaneck, Michael
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Tourism management perspectives : TMP
Journal of sport management : the official journal of the North American Society of Sport Management
42
European Sport management quarterly : ESMQ
40
International journal of sports marketing & sponsorship
38
Sport management review
38
International journal of sport management and marketing : IJSMM
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of business research : JBR
7
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
The journal of brand management : an international journal
5
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of sports economics
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
European journal of international management : EJIM
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of retailing and consumer services
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing analysis in sport business : global perspectives
2
The marketing review
2
The service industries journal
2
Asian economic policy review : AEPR
1
Cogent business & management
1
Corporate governance : the international journal for effective board performance
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review : an international journal
1
DBS business review : an international academic collaboration
1
Digital business
1
Eastern economic journal : EEJ
1
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ECONIS (ZBW)
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1
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
2
Social Marketing im Sport
Reiche, Elena
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 375-398)
.
2011
Persistent link: https://www.econbiz.de/10008738189
Saved in:
3
Relationship Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 293-322)
.
2011
Persistent link: https://www.econbiz.de/10008738192
Saved in:
4
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
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