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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~subject:"Asia"
~subject:"Brand extension"
~subject:"Management control"
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Brand extension
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Sportmarketing
20
Sports marketing
20
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6
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Bühler, André W.
2
Nufer, Gerd
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Chang, Dae Ryun
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Lee, Chungyeol
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sport management and marketing : IJSMM
3
Sport management review
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asian economic policy review : AEPR
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review on public and non-profit marketing
1
International sports marketing : principles and perspectives
1
Journal of business research : JBR
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Premier reference source
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The global sport economy : contemporary issues
1
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ECONIS (ZBW)
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Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
2
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
3
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
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