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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Education"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing intelligence & planning
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
Journal of retailing and consumer services
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
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