How in-store educational and entertaining events influence shopper satisfaction
Sean Sands; Harmen Oppewal; Michael Beverland
| Year of publication: |
2015
|
|---|---|
| Authors: | Sands, Sean ; Oppewal, Harmen ; Beverland, Michael |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 9-20
|
| Subject: | Retail experience | Education | Entertainment | Motivational orientation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Freizeitwirtschaft | Leisure industries | Kundenzufriedenheit | Customer satisfaction | Ladengestaltung | Store design | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503939