//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~source:"econis"
~subject:"Markenführung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Fernsehwerbung
16
Television advertising
16
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
10
Werbewirkung
10
Advertising
5
Children
4
Kinder
4
Sport event
4
Sportveranstaltung
4
USA
4
United States
4
Brand image
3
Brand management
3
Markenimage
3
Werbung
3
Brand
2
Emotion
2
Fernsehprogramm
2
Großbritannien
2
Humor
2
India
2
Indien
2
Internet marketing
2
Markenartikel
2
Media usage
2
Mediennutzung
2
Netherlands
2
Niederlande
2
Online-Marketing
2
Television
2
Television programme
2
United Kingdom
2
2006-2010
1
30-second commercial
1
Advertising media
1
Arbeitsgruppe
1
Arousal safety humor
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Aitken, Robert
1
Borzekowski, Dina
1
Cunningham, Isabella
1
Davtyan, Davit
1
Inoue, Yuhei
1
Park, Sangchul
1
Robertson, Kirsten
1
Thyne, Maree
1
Watkins, Leah
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Brand Content : die Marke als Medienereignis
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of value chain management : IJVCM
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Market : review for marketing theory and practice
1
Marketing science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Quantitative marketing and economics : QME
1
The journal of applied business research
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->