Environmental influences on pre-schooler’s understanding of brand symbolism
Year of publication: |
2017
|
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Authors: | Watkins, Leah ; Aitken, Robert ; Thyne, Maree ; Robertson, Kirsten ; Borzekowski, Dina |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 7, p. 907-922
|
Subject: | Television advertising | Consumer socialization | Brand symbolism | Pre-school children | Parental style | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Markenführung | Brand management | Werbewirkung | Advertising effects | Fernsehwerbung | Markenimage | Brand image | Markenartikel | Brand |
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