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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"NBER Working Paper"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Fernsehprogramm"
~subject:"Television programme"
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Search: subject_exact:"Werbefernsehen"
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Fernsehprogramm
Television programme
Fernsehwerbung
24
Television advertising
24
Advertising effects
17
Werbewirkung
17
Consumer behaviour
11
Konsumentenverhalten
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Children
7
Kinder
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Advertising
5
Brand management
4
Internet marketing
4
Markenführung
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Online-Marketing
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Television
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Werbung
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advertising
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Body weight
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Fast Food
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Fast food
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Fernsehen
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Jugendliche
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Körpergewicht
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Media usage
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Mediennutzung
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Psychology of advertising
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Werbepsychologie
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Youth
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television
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Emotion
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Food
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Humor
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India
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Indien
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Information behaviour
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Droulers, Olivier
1
Hartmann, Wesley R.
1
Klapper, Daniel
1
Lacoste-Badie, Sophie
1
Malek, Faten
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Strutton, David
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Tran, Gina A.
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Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
NBER Working Paper
Psychology & marketing
Journal of advertising research
8
The journal of media economics
4
Journal of advertising : official publication of the American Academy of Advertising
3
CESifo working papers
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of marketing communications
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
Discussion papers / UCL, Département des Sciences Economiques
1
Economic development : journal of the Institute of Economics, Skopje
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch Seniorenmarketing
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ECONIS (ZBW)
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
3
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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