Super Bowl ads
Wesley R. Hartmann, Daniel Klapper
| Year of publication: |
January-February 2018
|
|---|---|
| Authors: | Hartmann, Wesley R. ; Klapper, Daniel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 1, p. 78-96
|
| Subject: | advertising | ad impressions | branding | complements | television | Markenführung | Brand management | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Sportveranstaltung | Sport event | Online-Marketing | Internet marketing | Niederlande | Netherlands | Sportmarketing | Sports marketing | Fernsehprogramm | Television programme | Fernsehen | Television | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011818457