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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Fossen, Beth L."
~person:"Klapper, Daniel"
~person:"Teixeira, Thales S."
~source:"econis"
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Fossen, Beth L.
Klapper, Daniel
Teixeira, Thales S.
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Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
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