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isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Marktforschung"
~subject:"Online-Marketing"
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Brand image
Marktforschung
Online-Marketing
Marketing management
82
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16
Consumer behaviour
13
Konsumentenverhalten
13
KMU
10
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10
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9
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Marketing intelligence & planning
Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of the Academy of Marketing Science
26
The journal of product & brand management
26
Journal of strategic marketing
22
International journal of internet marketing and advertising : IJIMA
21
Journal of marketing communications
20
European journal of marketing : EJM
19
Journal of marketing management : MM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of brand management : an international journal
19
The journal of business & industrial marketing
16
Journal of marketing
15
SpringerLink / Bücher
15
Journal of retailing and consumer services
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Europäische Hochschulschriften / 5
12
Springer eBook Collection
12
The marketing review
12
European research studies
11
Journal of marketing research : JMR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Business horizons
9
International journal of advertising : the review of marketing communications
9
Journal of internet commerce
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Gabler Edition Wissenschaft
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International review on public and non-profit marketing
7
Journal of advertising research
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of retailing
7
Marketing letters : a journal of research in marketing
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International marketing review
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ECONIS (ZBW)
20
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1
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
2
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
3
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
4
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
5
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
6
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
7
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
8
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
9
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
10
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
1
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