State of green marketing research over 25 years (1990-2014) : literature survey and classification
Prashant Kumar (T.A. Pai Management Institute, Manipal, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kumar, Prashant |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 1, p. 137-158
|
| Subject: | Green marketing | Literature survey | Eco-orientation | Green marketing consequences | Green marketing functions | Green marketing strategy | Öko-Marketing | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2015-0061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459213