//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
28
Markentreue
28
Consumer behaviour
22
Konsumentenverhalten
22
Beziehungsmarketing
21
Relationship marketing
21
Brand management
19
Markenführung
19
Brand image
17
Markenimage
17
Markenartikel
13
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
brand loyalty
5
Brand trust
3
Customer satisfaction
3
Handelsmarke
3
Kundenzufriedenheit
3
Store brand
3
Advertising effects
2
Brand attitude
2
Brand experience
2
Confidence
2
Consumer engagement
2
Einzelhandel
2
Emotion
2
India
2
Indien
2
Marketing management
2
Marketingmanagement
2
Mobile phone
2
Mobiltelefon
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Social media marketing
2
Vertrauen
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Azar, Salim L.
1
Bae, Byung Ryul
1
Casteran, Gauthier
1
Chen, Jiawen
1
Chrysochou, Polymeros
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Esmaeilpour, Fariba
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Huang, Stephen Chi-Tsun
1
Ismail, Ahmed Rageh
1
Juang, Tsui-Ju
1
Kim, Sung-Eun
1
Labrecque, Lauren I.
1
Liao, Junyun
1
Linh Giang Truong
1
Machado, Joana César
1
Magnoni, Fanny
1
Meyer-Waarden, Lars
1
Ngan Giang Truong
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Swani, Kunal
1
Vacas-de-Carvalho, Leonor
1
Viet Vinh Vu
1
Wilkie, Dean C. H.
1
Özbek, Oğuz
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Asia Pacific journal of marketing and logistics
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
21
The journal of product & brand management
20
The journal of brand management : an international journal
14
Journal of business research : JBR
13
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of strategic marketing
6
Cogent business & management
5
Global business review
5
International journal of hospitality management
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Pakistan journal of commerce and social sciences
3
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence
2
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
5
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
6
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
7
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
8
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
9
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
10
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->