The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Year of publication: |
2017
|
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Authors: | Ismail, Ahmed Rageh |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 129-144
|
Subject: | Brand consciousness | Brand loyalty | Social media marketing | Value consciousness | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Social Web | Social web | Markentreue | Markenartikel | Brand |
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