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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand"
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Search: subject_exact:"Markenloyalität"
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Brand
Brand loyalty
16
Markentreue
16
Beziehungsmarketing
11
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Relationship marketing
11
Brand image
9
Markenimage
9
Markenartikel
7
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
brand loyalty
5
Handelsmarke
3
Store brand
3
Advertising effects
2
Consumer engagement
2
Werbewirkung
2
Advertising industry
1
Advertising music
1
Affect transfer
1
B-to-B-Marketing
1
Bayes-Statistik
1
Bayesian inference
1
Brand attachment
1
Brand equity
1
Brand relationships
1
Brand trust
1
Business model
1
Business model innovation
1
Business network
1
Business-to-business marketing
1
Category Management
1
Category management
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Consumer brand engagement
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7
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Andreini, Daniela
1
Azar, Salim L.
1
Bergamschi, Mara
1
Casteran, Gauthier
1
Chrysochou, Polymeros
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Labrecque, Lauren I.
1
Machado, Joana César
1
Magnoni, Fanny
1
Meissner, Svenja
1
Meyer-Waarden, Lars
1
Pedeliento, Giuseppe
1
Röth, Tobias
1
Salo, Jari
1
Spieth, Patrick
1
Swani, Kunal
1
Vacas-de-Carvalho, Leonor
1
Wilkie, Dean C. H.
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
21
The journal of product & brand management
20
The journal of brand management : an international journal
14
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of strategic marketing
6
Cogent business & management
5
Global business review
5
International journal of hospitality management
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Pakistan journal of commerce and social sciences
3
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
European journal of marketing
2
Future Business Journal
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence
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ECONIS (ZBW)
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1
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
2
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
3
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
4
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
5
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
6
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
7
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
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