Brand and product attachment in an industrial context : the effects on brand loyalty
Year of publication: |
2016
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Authors: | Pedeliento, Giuseppe ; Andreini, Daniela ; Bergamschi, Mara ; Salo, Jari |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 53.2016, p. 194-206
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Subject: | Brand attachment | Product attachment | Brand loyalty | Owner-operators | Trucks | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue |
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