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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Affect transfer"
~subject:"Emotion"
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Search: subject_exact:"Markenloyalität"
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Affect transfer
Emotion
Brand loyalty
16
Markentreue
16
Beziehungsmarketing
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Relationship marketing
12
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
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Markenführung
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Brand image
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Markenartikel
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Markenimage
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brand loyalty
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Customer satisfaction
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brand trust
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Tam, Leona
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Marketing letters : a journal of research in marketing
International journal of Indian culture and business management
Journal of international consumer marketing
The journal of brand management : an international journal
4
International journal of hospitality management
3
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Forschungsgruppe Konsum und Verhalten
2
Global business review
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Psychology & marketing
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Brands and brand management : contemporary research perspectives
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent business & management
1
Critical explorations
1
Economic research
1
Exploring the rise of fandom in contemporary consumer culture
1
Foundations of Management : the journal of Warsaw University of Technology
1
Future Business Journal
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of Islamic marketing
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Management decision
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Management decision : MD
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ECONIS (ZBW)
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
Rossiter, John R.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 905-916
Persistent link: https://www.econbiz.de/10009579948
Saved in:
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