The impact of Hspanic-targeted advertising on consumers'brand love in services
Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi and Miguel Ángel Zúñiga
| Year of publication: |
2021
|
|---|---|
| Authors: | Madadi, Rozbeh ; Torres, Ivonne M. ; Fazli-Salehi, Reza ; Zúñiga, Miguel Ángel |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 2, p. 137-158
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| Subject: | brand love | brand loyalty | Consumer-brand relationship | partial least squares | service type | word-of-mouth | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenführung | Brand management | Markenartikel | Brand | Partielle kleinste Quadrate | Partial least squares | Werbewirkung | Advertising effects | Emotion | Markentreue | Brand loyalty | Markenimage | Brand image | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1767527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483607