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isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Barone, Michael J."
~person:"Schindler, Robert M."
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Consumer behaviour
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Cognition
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Price
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Category pricing
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Barone, Michael J.
Schindler, Robert M.
Kim, Jungkeun
4
Blanchard, Simon J.
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Marketing letters : a journal of research in marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing
3
Journal of business research : JBR
2
Journal of retailing
2
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in consumer behavior
1
Psychology & marketing
1
Services marketing quarterly
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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1
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
2
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
3
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
4
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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