When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Michael J. Barone; Keith B. Lyle; Karen Page Winterich
| Year of publication: |
2015
|
|---|---|
| Authors: | Barone, Michael J. ; Lyle, Keith B. ; Winterich, Karen Page |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 2, p. 213-223
|
| Subject: | Price promotions | Handedness consistency | Cognitive flexibility | Price comparisons | Deal depth | Embodied cognition | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339348