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isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chuang, Shih-Chieh"
~person:"Häubl, Gerald"
~person:"Rao, Vithala R."
~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
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Chuang, Shih-Chieh
Häubl, Gerald
Rao, Vithala R.
Yoon, Song-oh
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Marketing letters : a journal of research in marketing
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Strategic management journal
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ECONIS (ZBW)
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne
;
Park, Joonwook
;
Rao, Vithala R.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
Saved in:
2
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
3
The impact of a product's country-of-origin on compromise and attraction effects
Chuang, Shih-Chieh
;
Yen, HsiuJu Rebecca
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10003549621
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