The impact of a product's country-of-origin on compromise and attraction effects
Year of publication: |
2007
|
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Authors: | Chuang, Shih-Chieh ; Yen, HsiuJu Rebecca |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 4, p. 279-291
|
Subject: | Ursprungsregeln | Rules of origin | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Theorie | Theory |
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