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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Entscheidungstheorie"
~subject:"Markenartikel"
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Entscheidungstheorie
Markenartikel
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
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Marktforschung
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Internet marketing
15
Online-Marketing
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Perception
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Präferenztheorie
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Theory of preferences
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Personality psychology
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Persönlichkeitspsychologie
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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2
Gunasti, Kunter
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2
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2
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1
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1
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1
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1
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1
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1
Casteran, Gauthier
1
Chen, Wei-Wei
1
Chrysochou, Polymeros
1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
234
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
148
Psychology & marketing
68
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of fashion marketing and management
31
Journal of international consumer marketing
31
Journal of strategic marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of hospitality management
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of marketing research : JMR
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
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ECONIS (ZBW)
37
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
4
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
5
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
Spending as protection : the need for safety increases preference for luxury products
Ma, Han
;
Bradshaw, Hannah K.
;
Janakiraman, Narayan
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
Saved in:
10
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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