Exogenous brand crises : brand infection and contamination
Year of publication: |
2021
|
---|---|
Authors: | Whitler, Kimberly A. ; Besharat, Ali ; Kashmiri, Saim |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 1, p. 129-133
|
Subject: | Brand crisis | External crisis | Brand contamination | Brand transgression | Brand infection | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
-
Nadeau, John, (2020)
-
Lee, SoYoung, (2024)
-
Trump, Rebecca K., (2014)
- More ...
-
When CEO pay becomes a brand problem
Besharat, Ali, (2024)
-
To stay or switch : breaking the habit of status quo through imagery perspective
Saine, Ruby, (2018)
-
What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim, (2010)
- More ...