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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Entscheidungstheorie"
~subject:"Theory of preferences"
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Entscheidungstheorie
Theory of preferences
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
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Article
14
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Article in journal
15
Aufsatz in Zeitschrift
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Collection of articles of several authors
1
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1
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1
Konferenzbeitrag
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English
15
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Yoon, Song-oh
2
Anesbury, Zac
1
Bartels, Daniel M.
1
Botti, Simona
1
Bradlow, Eric T.
1
Broniarczyk, Susan
1
Bruwer, Johan
1
Carroll, Ryall
1
Chang, Sheng-Mao
1
Chiang, Tsun-Feng
1
Chuang, Shih-Chieh
1
Davies, Callum
1
DeSarbo, Wayne
1
Driesener, Carl
1
Epstein, Leonardo D.
1
Ghosh Chowdhury, Tilottama
1
Giuliano, Paola
1
Goodstein, Ronald Charles
1
Hill, Ronald Paul
1
Huang, Yanliu
1
Häubl, Gerald
1
Jang, Jung Min
1
Kramer, Thomas
1
Krishnamurthy, Parthasarathy
1
Kroll, Eike B.
1
Ku, Yu-Cheng
1
Lam, Desmond
1
Lee, Seon Min
1
Milberg, Sandra J.
1
Mizerski, Richard
1
Mohanty, Praggyan
1
Müller, Holger
1
Napal, Anish
1
Newman, George E.
1
Page, Bill
1
Park, Eun Young
1
Park, Joonwook
1
Puntoni, Stefano
1
Rao, Vithala R.
1
Ratneshwar, Srinivasan
1
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Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of behavioral decision making
20
Journal of business research : JBR
19
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of economic behavior & organization : JEBO
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
European journal of operational research : EJOR
12
Faculty & research / Insead : working paper series
12
Journal of behavioral and experimental economics
12
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of mathematical economics
10
Economics letters
9
Journal of economic theory
9
Journal of retailing
9
Journal of retailing and consumer services
9
NBER working paper series
9
Working paper / National Bureau of Economic Research, Inc.
9
CESifo working papers
8
Discussion paper / Centre for Economic Policy Research
8
Journal of business economics : JBE
8
Journal of marketing research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
NBER Working Paper
8
Psychology & marketing
8
Discussion paper
7
Discussion papers / CEPR
7
Economic theory : official journal of the Society for the Advancement of Economic Theory
7
Journal of food products marketing
7
The review of economic studies
7
Transportation research / E : an international journal
7
Energy economics
6
Games and economic behavior
6
IZA Discussion Paper
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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ECONIS (ZBW)
15
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
Saved in:
3
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
4
Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg
;
Bartels, Daniel M.
;
Giuliano, Paola
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
Saved in:
5
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
6
To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh
;
Suk, Kwanho
;
Lee, Seon Min
;
Park, Eun Young
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
Saved in:
7
Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne
;
Park, Joonwook
;
Rao, Vithala R.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
Saved in:
8
Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy
;
Napal, Anish
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
Saved in:
9
An investigation into gambling purchases using the NBD and NBD-Dirichlet models
Lam, Desmond
;
Mizerski, Richard
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10003873471
Saved in:
10
The time-harried shopper : exploring the differences between maximizers and satisficers
Ghosh Chowdhury, Tilottama
;
Ratneshwar, Srinivasan
; …
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003819978
Saved in:
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