To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Song Oh Yoon; Kwanho Suk; Seon Min Lee; Eun Young Park
| Year of publication: |
2011
|
|---|---|
| Authors: | Yoon, Song-oh ; Suk, Kwanho ; Lee, Seon Min ; Park, Eun Young |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 1, p. 49-64
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Gruppenentscheidung | Group decision-making | Individualismus | Individualism | Präferenztheorie | Theory of preferences | Sozialpsychologie | Social psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009125078