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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Duration analysis"
~subject:"Meinung"
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Duration analysis
Meinung
New product development
68
Produktentwicklung
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Innovation
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Innovation management
25
Innovationsmanagement
25
Consumer behaviour
22
Konsumentenverhalten
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innovation
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new product development
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Iyengar, Radha
4
Van Den Bulte, Christophe
4
Valente, Thomas W.
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1
Godes, David
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Hassan, Salah S.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of technology marketing : IJTMkt
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Economics : the open-access, open-assessment e-journal
1
Economics : the open-access, open-assessment journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of innovation management
1
International journal of quality & reliability management
1
Journal of marketing
1
Kundenintegration 2.0
1
Marketing letters : a journal of research in marketing
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
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2
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
3
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
4
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
5
Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
Hassan, Salah S.
;
Mourad, Maha
;
Tolba, Ahmed H.
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 203-218
Persistent link: https://www.econbiz.de/10009010287
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