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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of business research : JBR"
~person:"Candi, Marina"
~person:"Fischer, Marc"
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Candi, Marina
Fischer, Marc
Van Den Bulte, Christophe
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
The journal of product innovation management : an international publication of the Product Development & Management Association
3
British journal of management
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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Investigating the relationship between innovation strategy and performance
Kahn, Kenneth B.
;
Candi, Marina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 56-66
Persistent link: https://www.econbiz.de/10012581560
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Candi, Marina
;
Jae, Haeran
;
Makarem, Suzanne
;
Mohan, Mayoor
- In:
Journal of business research : JBR
81
(
2017
),
pp. 31-39
Persistent link: https://www.econbiz.de/10011771571
Saved in:
4
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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