Consumer responses to functional, aesthetic and symbolic product design in online reviews
Year of publication: |
December 2017
|
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Authors: | Candi, Marina ; Jae, Haeran ; Makarem, Suzanne ; Mohan, Mayoor |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 31-39
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Subject: | Product design | Functional design | Aesthetic design | Symbolic design | Online reviews | Product involvement | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Online-Handel | Online retailing | Produktentwicklung | New product development |
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