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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Bee, Colleen"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of current issues and research in advertising : JCIRA
Journal of international consumer marketing
Journal of marketing communications
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ECONIS (ZBW)
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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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