Gender and personality drivers of consumer mixed emotional response to advertising
Year of publication: |
2010
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Authors: | Orth, Ulrich R. ; Malkewitz, Keven ; Bee, Colleen |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 32.2010, 1, p. 69-80
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Werbewirkung | Advertising effects | Geschlecht | Gender | Werbung | Advertising | Persönlichkeitspsychologie | Personality psychology |
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