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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Goldenberg, Jacob"
~person:"Iyengar, Radha"
~subject:"USA"
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New product development
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Goldenberg, Jacob
Iyengar, Radha
Valente, Thomas W.
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Van Den Bulte, Christophe
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Albuquerque, Paulo
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Christakis, Nicholas A.
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Dekimpe, Marnik G.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
2
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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