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isPartOf:"OECD statistics"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of advertising"
~subject:"Print advertising"
~subject:"Vereinigte Staaten"
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Vereinigte Staaten
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ECONIS (ZBW)
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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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2
Magazine readers per copy
Joyce, Timothy
- In:
Journal of advertising research
14
(
1974
)
6
,
pp. 21-24
Persistent link: https://www.econbiz.de/10002042856
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3
Claimed frequency vs. editorial-interest measures of repeat magazine audiences
McGlathery, Donald G.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002406554
Saved in:
4
How good is the editorial-interest method of measuring magazine audiences?
Marder, Eric
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 2-6
Persistent link: https://www.econbiz.de/10002460735
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