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isPartOf:"Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies"
~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~isPartOf:"Psychology & marketing"
~subject:"Luxury goods"
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Luxury goods
Fashion
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7
Clothing industry
7
Brand image
6
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Organisationstheorie
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Al-Mutawa, Fajer Saleh
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Ala, Mamun
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Iyer, Rajesh
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Psychology & marketing
Journal of fashion marketing and management
35
Journal of business research : JBR
21
Journal of global fashion marketing : JGfM
17
Journal of retailing and consumer services
13
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Cogent business & management
4
Springer eBook Collection
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of retail and distribution management
3
SpringerLink / Bücher
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Transportation research / E : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of business and globalisation : IJBG
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
New luxury management : creating and managing sustainable value across the organization
2
Palgrave Advances in Luxury
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave studies in practice: global fashion brand management
2
Routledge studies in marketing
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Series in Fashion Business
2
Springer eBook Collection / Business and Management
2
Strategic change
2
The journal of product & brand management
2
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ECONIS (ZBW)
6
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date (oldest first)
1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
3
Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja
;
Bazin, Yoann
- In:
Organization studies : an international …
40
(
2019
)
10
,
pp. 1481-1497
Persistent link: https://www.econbiz.de/10012137105
Saved in:
4
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
5
Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Shepherd, …
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
Saved in:
6
Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
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