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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~isPartOf:"Strategische Kommunikationsplanung"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Drees, Norbert"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
Journal of promotion management : JPM
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Strategische Kommunikationsplanung
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Guerilla-Marketing : Grundlagen, Instrumente und Beispiele
Drees, Norbert
;
Jäckel, Markus
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10003719849
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