Guerilla-Marketing : Grundlagen, Instrumente und Beispiele
Year of publication: |
2008
|
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Authors: | Drees, Norbert ; Jäckel, Markus |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 54.2008, 2, p. 31-37
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Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
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