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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Strategische Kommunikationsplanung"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~source:"econis"
~subject:"Sales promotion"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
Journal of promotion management : JPM
Strategische Kommunikationsplanung
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
2
Australian journal of management
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Handbuch der Marktforschung
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Journal of business research : JBR
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Journal of marketing research : JMR
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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2
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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