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isPartOf:"Psychology & marketing"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Veirman, Marijke de"
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Veirman, Marijke de
Ko, Eunju
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International journal of advertising : the review of marketing communications
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
2
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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