The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Year of publication: |
2021
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Authors: | Hudders, Liselot ; De Jans, Steffi ; Veirman, Marijke de |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 3, p. 327-375
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Subject: | advertising effectiveness | branding | Influencer marketing | literature review | social media influencer | Social Web | Social web | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Werbung | Advertising | Markenführung | Brand management |
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