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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of market research"
~subject:"Emotion"
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Search: subject_exact:"Brand strategy"
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Emotion
Brand management
207
Markenführung
207
Consumer behaviour
170
Konsumentenverhalten
170
Brand image
122
Markenimage
122
Brand
90
Markenartikel
90
Advertising effects
70
Werbewirkung
70
Beziehungsmarketing
43
Relationship marketing
43
Internet marketing
41
Online-Marketing
41
Advertising
40
Werbung
40
Social Web
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Social web
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Luxury goods
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Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
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Marketingmanagement
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brand loyalty
11
social media
11
Celebrity endorsement
10
Celebrity-Werbung
10
branding
10
Psychology of advertising
9
Werbepsychologie
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brand attitude
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Brand loyalty
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Markentreue
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Product Placement
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Hou, Fujun
3
Hussain, Khalid
3
Junaid, Muhammad
3
Moussa, Salim
2
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Carter, Erin Percival
1
Chan, Terri H.
1
Cui, Ying
1
Dimoka, Angelika
1
Eisele, Anita
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Fedorikhin, Alexander
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Giachino, Chiara
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Gutuleac, Rada
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Haugen, Hege Mathea
1
Huber, Frank
1
Isabella, Giuliana
1
Jakubanecs, Alexander
1
Johnson, Benjamin K.
1
Lee, Heekyung
1
Lourenço, Carlos Jorge da Silva
1
McGraw, A. Peter
1
Meyer, Frederik
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Neves, Cristiana
1
Sharma, Bhakti
1
Sivertstøl, Njål
1
Supphellen, Magne
1
Torres, Pedro M.
1
Verbeke, Willem J. M. I.
1
Vo, Khoi
1
Warren, Caleb
1
Yi, Youjae
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Štreimikienė, Dalia
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Psychology & marketing
International journal of advertising : the review of marketing communications
International journal of market research
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
29
Journal of retailing and consumer services
15
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Cogent business & management
6
Tourism management : research, policies, practice
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The service industries journal
5
Global business review
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
4
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
5
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
6
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
7
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
8
The presentation of brand personality in English-Chinese brand name translation
Cui, Ying
- In:
International journal of market research
61
(
2019
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
Saved in:
9
Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander
;
Supphellen, Magne
;
Fedorikhin, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
Saved in:
10
Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad
;
Hou, Fujun
;
Hussain, Khalid
- In:
International journal of market research
61
(
2019
)
6
,
pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
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