Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Year of publication: |
2022
|
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Authors: | Torres, Pedro M. ; Augusto, Mário Gomes ; Neves, Cristiana |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 59-75
|
Subject: | brand love | brand loyalty | gamification | perceived value | satisfaction | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Emotion | Markentreue | Brand loyalty |
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