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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Emotion"
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Search: subject_exact:"Brand strategy"
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Emotion
Brand management
282
Markenführung
282
Consumer behaviour
220
Konsumentenverhalten
220
Brand image
166
Markenimage
166
Advertising effects
104
Werbewirkung
104
Brand
103
Markenartikel
103
Advertising
63
Internet marketing
63
Online-Marketing
63
Werbung
62
Social Web
52
Social web
52
Beziehungsmarketing
45
Relationship marketing
45
Marketing management
26
Marketingmanagement
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Luxury goods
21
Luxusgüter
21
Personality psychology
20
Persönlichkeitspsychologie
20
social media
19
brand attitude
17
Celebrity endorsement
14
Celebrity-Werbung
14
Viral marketing
14
Virales Marketing
14
advertising
14
Experiment
12
brand loyalty
12
branding
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Brand loyalty
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Markentreue
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Psychology of advertising
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Augusto, Mário Gomes
1
Bagozzi, Richard P.
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Bargoni, Augusto
1
Bayraktaroğlu, Gül
1
Bou-Hamad, Imad
1
Bıçakcıoğlu, Nilay
1
Carter, Erin Percival
1
Chan, Terri H.
1
Dimoka, Angelika
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Dorsch, Michael J.
1
Eisele, Anita
1
Giachino, Chiara
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Gutuleac, Rada
1
Harajli, Dunia
1
Huber, Frank
1
Isabella, Giuliana
1
Johnson, Benjamin K.
1
Lee, Heekyung
1
Lourenço, Carlos Jorge da Silva
1
McGraw, A. Peter
1
Meyer, Frederik
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Myers, Jun
1
Neves, Cristiana
1
Saada, Rana Bou
1
Sar, Sela
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Sharma, Bhakti
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Srivastava, R. K.
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Torres, Pedro M.
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Verbeke, Willem J. M. I.
1
Vo, Khoi
1
Warren, Caleb
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Wen, Taylor Jing
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Yi, Youjae
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İpek, İlayda
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Štreimikienė, Dalia
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of marketing communications
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
29
Journal of retailing and consumer services
15
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
International journal of market research
7
Cogent business & management
6
Tourism management : research, policies, practice
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The service industries journal
5
Global business review
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
International journal of sport management and marketing : IJSMM
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
4
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
8
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
10
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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