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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"Personality psychology"
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Personality psychology
Brand management
178
Markenführung
178
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
101
Markenimage
101
Brand
70
Markenartikel
70
Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Internet marketing
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Beziehungsmarketing
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Relationship marketing
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Social Web
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Social web
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Persönlichkeitspsychologie
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Celebrity endorsement
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Psychology of advertising
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branding
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Kundenzufriedenheit
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Product Placement
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brand attitude
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brand loyalty
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social media
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Bauer, Brittney C.
2
Amar, Moty
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Bagozzi, Richard P.
1
Bao, Jia Yao Esther
1
Bargoni, Augusto
1
Bock, Dora
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Breberina, Jovica
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Cardamone, Ernesto
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Carlson, Brad D.
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Eisele, Anita
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Hultman, Magnus
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Karampela, Maria
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Raimondo, Maria Antonietta
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Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
39
The journal of brand management : an international journal
23
The journal of product & brand management
16
Journal of retailing and consumer services
8
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of international consumer marketing
6
International journal of sports marketing & sponsorship
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of hospitality management
4
International marketing review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of consumer studies
3
International review on public and non-profit marketing
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
Technological forecasting & social change : an international journal
3
Arts and the market
2
Branded lives : the production and consumption of meaning at work
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Gabler Research
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ECONIS (ZBW)
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
3
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
7
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
8
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
9
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
10
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
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