Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Year of publication: |
2022
|
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Authors: | Raimondo, Maria Antonietta ; Cardamone, Ernesto ; Miceli, Gaetano ; Bagozzi, Richard P. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 10, p. 1964-1978
|
Subject: | brand prominence | consumer brand responses | dissociation from out-groups | loud and subtle signals | self-verification | social identity | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Experiment | Persönlichkeitspsychologie | Personality psychology | Signalling | Soziale Gruppe | Social group |
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